Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today that it is to launch an version that is overhauled of online gaming brand Maria later this thirty days. The company said that the overhaul would include a fully responsive front-end site in addition to a new brand tonality. Thus, the it will be diversified in a bid to be a little more attractive to both female and male gambling clients.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in all the markets it runs by mid-February. The launch would be to happen in three phases. The website that is overhauled live on February 8 in Estonia. It’s to be launched in the united kingdom on February 15 and can go reside in Denmark, Finland, holland, Norway, and Sweden the next day.
What’s more, it will move its providing from online bingo to casino games as the latter have actually proved to be much more popular among gambling customers. Hence, the brand name will be able to target both male and players that are female.
The on-line casino games will likely be offered across all available stations. The Maria Casino site may have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though the website will be one ‘with a feminine touch,’ they’ve been now intending at expanding their customer base so that it consist of both male and female gambling customers. Continue reading “Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February”